Google’s (Likely Unintended) Ultimatum on +1 for Publishers
I love a good story of mystery and intrigue, especially when it involves something as mundane as search engine optimization (SEO). This story involves a reporter from Forbes, a Google sales guy, and the case of a missing news report. Late last week, Forbes reporter Kashmir Hill wrote about a meeting she was pulled into...
There’s So Much to Optimize for These Days
Not long ago, talk of optimizing a website centered exclusively on search. A principal concern was making sure a new (or renovated) site ranked well in search results. No longer. Companies these days hold lengthy discussions about optimization. Oddly, search is often the last subject to come up, at least in my recent experience. Instead...
Efficient Production Central to Smart Content Marketing
– I hear it over and over again: “Who has time to do all this stuff?!” By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results. As I discussed in...