Efficient Production Central to Smart Content Marketing
– I hear it over and over again: “Who has time to do all this stuff?!” By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results. As I discussed in...
Understanding Content and How it Drives Site Traffic
CONTENT STRATEGY SERIES | POST TWO – When companies first began publishing Web sites, it was to provide online versions of slick brochures and contact information. As search engines and the desire to optimize for their crawlers became more prevalent, search marketing disciplines were born. And when it became clear that in addition to e-commerce,...