Measuring the ROI on Content Marketing Strategies
Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those from a PPC or retargeting campaign. Still, measurement is important and definitely worth doing. Moreover, the SEO that content marketing...
Content Marketing vs Low Marketer Confidence
If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? – We’re pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom’s ideas on how marketers can regain confidence in – and prove the value of – their content marketing efforts. After two economic...