What Journalism Teaches About Developing Good Written Content
– There is a lot that machines and algorithms can do for us – the list goes on and on. But one problem the legions of talented engineers at work in Silicon Valley haven’t solved is the constant, pressing need for well-written content. As MediaPost’s Search Insider columnist Janet Driscoll Miller recently pointed out, Google’s updated...
Efficient Production Central to Smart Content Marketing
– I hear it over and over again: “Who has time to do all this stuff?!” By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results. As I discussed in...
Hard Economic Lessons for News
– [NOTE: this guest post by Jeff Jarvis is cross-posted from his blog, Buzzmachine.com] I’m working on a talk that I hope will become the canonical link to my essential message about the business rules and realities of news. I continue to be astonished at the economic naiveté I hear in discussions of the business...