Content Marketing and the Big Tease
Publishers from Huffington Post and Drudge Report to The New York Times and Wall Street Journal are all very good at the tease. Moreover, as they’ve gotten savvier around SEO over the last ten years, they’ve gotten increasingly good at leveraging rising and falling memes, as well as keywords, in their arsenal of teases. So,...
Photography Key to Good Content Marketing
A picture is worth a thousand words. Which is great when you’ve got lots of space to fill and don’t have the resources to fill it with a thousand actual words. But what sort of photos work best in the context of a marketing strategy? Also, how can photos help with SEO? And how and...
Adding Podcasts to Your Content Marketing Mix
Of all the elements of a good content marketing strategy, audio – or podcasts – is the one least embraced by marketers. There’s a lot of good reasons for this: podcasts are not as widely consumed as video, blog posts, photos or games; and, producing a podcast isn’t as easy as many of the other...