Measuring the ROI on Content Marketing Strategies
Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those from a PPC or retargeting campaign. Still, measurement is important and definitely worth doing. Moreover, the SEO that content marketing...
Producing Good Video as Part of Content Strategy
One of the least understood but most effective forms of marketing content these days is the mighty video. More and more, there is evidence that people engage with brands more completely thanks to video, which can lead to better sharing metrics, improved conversion rates and increased demand generation. The problem for most marketers is video...
Tapping Into or Creating Movements as a Content Strategy
It would be easy to argue that we are in the era of movements. The rise of the Web has made it easier than ever for people of like minds and passions to organize themselves and work together toward a greater good. Movement marketing comes out of a desire by brands to join something that...