Cloud | Content | Technology

A Resource for Publishers and Marketing Professionals Sponsored by Daylife – A Leading pubOS Company Serving Traditional, Emerging and Brand Publishers

Welcome to pubOS.org
Welcome

Welcome to pubOS.org

by Derek Gordon on Apr 5, 2011 • Comments Closed
Welcome to pubOS.org – a resource for publishers and marketing professionals about the publishing operating systems (pubOS) marketplace. PubOS refers to cloud-based technologies, media and services that enable the full range of digital publishing activity, regardless of delivery channel. PubOS.org features up-to-date information, best practices and resources. Photo: Thomas Hawk
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Content Marketing vs Low Marketer Confidence
Content

Content Marketing vs Low Marketer Confidence

by admin on Apr 19, 2011 • Comments Closed
If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? – We’re pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom’s ideas on how marketers can regain confidence in – and prove the value of – their content marketing efforts. After two economic...
Understanding Content and How it Drives Site Traffic
Content

Understanding Content and How it Drives Site Traffic

by Derek Gordon on Apr 18, 2011 • Comments Closed
CONTENT STRATEGY SERIES  |  POST TWO – When companies first began publishing Web sites, it was to provide online versions of slick brochures and contact information. As search engines and the desire to optimize for their crawlers became more prevalent, search marketing disciplines were born. And when it became clear that in addition to e-commerce,...
The Emerging pubOS
Technology

The Emerging pubOS

by Upendra Shardanand on Apr 10, 2011 • Comments Closed
The Origin of the Term – The first time I’d heard the term pubOS, Ben Luban had just used it to elegantly describe the space I had been clumsily calling “the cloud-based media technology stack”. PubOS is shorthand for “publisher operating system.” Simply put, this is the set of cloud-based media technology services on which...

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