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A Resource for Publishers and Marketing Professionals Sponsored by Daylife – A Leading pubOS Company Serving Traditional, Emerging and Brand Publishers

Welcome to pubOS.org
Welcome

Welcome to pubOS.org

by Derek Gordon on Apr 5, 2011 • Comments Closed
Welcome to pubOS.org – a resource for publishers and marketing professionals about the publishing operating systems (pubOS) marketplace. PubOS refers to cloud-based technologies, media and services that enable the full range of digital publishing activity, regardless of delivery channel. PubOS.org features up-to-date information, best practices and resources. Photo: Thomas Hawk
Latest entries
What Journalism Teaches About Developing Good Written Content
Content

What Journalism Teaches About Developing Good Written Content

by Derek Gordon on May 2, 2011 • Comments Closed
– There is a lot that machines and algorithms can do for us – the list goes on and on. But one problem the legions of talented engineers at work in Silicon Valley haven’t solved is the constant, pressing need for well-written content. As MediaPost’s Search Insider columnist Janet Driscoll Miller recently pointed out, Google’s updated...
Efficient Production Central to Smart Content Marketing
Content

Efficient Production Central to Smart Content Marketing

by Derek Gordon on May 2, 2011 • Comments Closed
– I hear it over and over again: “Who has time to do all this stuff?!” By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results.  As I discussed in...
Hard Economic Lessons for News
Business Models / Cloud

Hard Economic Lessons for News

by John Zipps on Apr 25, 2011 • Comments Closed
– [NOTE: this guest post by Jeff Jarvis is cross-posted from his blog, Buzzmachine.com] I’m working on a talk that I hope will become the canonical link to my essential message about the business rules and realities of news. I continue to be astonished at the economic naiveté I hear in discussions of the business...

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