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A Resource for Publishers and Marketing Professionals Sponsored by Daylife – A Leading pubOS Company Serving Traditional, Emerging and Brand Publishers

Welcome to pubOS.org
Welcome

Welcome to pubOS.org

by Derek Gordon on Apr 5, 2011 • Comments Closed
Welcome to pubOS.org – a resource for publishers and marketing professionals about the publishing operating systems (pubOS) marketplace. PubOS refers to cloud-based technologies, media and services that enable the full range of digital publishing activity, regardless of delivery channel. PubOS.org features up-to-date information, best practices and resources. Photo: Thomas Hawk
Latest entries
Measuring The Effectiveness Of Content Marketing and SEO
Content

Measuring The Effectiveness Of Content Marketing and SEO

by Andrew Nelson on Jul 25, 2011 • Comments Closed
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those...
Distribution is Key to SEO, Content Marketing Strategy
Content

Distribution is Key to SEO, Content Marketing Strategy

by Andrew Nelson on Jul 12, 2011 • Comments Closed
If a tree falls in the forest… Too often, marketers do an amazing job of creating a destination with rich, constantly-updating content that keeps in mind the interests and perspectives of the audience they seek to engage, only to discover no one is showing up. They build their keyword list, and use keywords in headlines...
Producing Good Video as Part of Content Strategy
Content

Producing Good Video as Part of Content Strategy

by Andrew Nelson on Jun 23, 2011 • Comments Closed
 One of the least understood but most effective forms of marketing content these days is the mighty video. More and more, there is evidence that people engage with brands more completely thanks to video, which can lead to better sharing metrics, improved conversion rates and increased demand generation. The problem for most marketers is video...

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