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Welcome to pubOS.org
Welcome

Welcome to pubOS.org

by Derek Gordon on Apr 5, 2011 • Comments Closed
Welcome to pubOS.org – a resource for publishers and marketing professionals about the publishing operating systems (pubOS) marketplace. PubOS refers to cloud-based technologies, media and services that enable the full range of digital publishing activity, regardless of delivery channel. PubOS.org features up-to-date information, best practices and resources. Photo: Thomas Hawk
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Measuring the ROI on Content Marketing Strategies
Content

Measuring the ROI on Content Marketing Strategies

by Derek Gordon on Aug 16, 2011 • Comments Closed
Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those from a PPC or retargeting campaign. Still, measurement is important and definitely worth doing. Moreover, the SEO that content marketing...
There's So Much to Optimize for These Days
Content

There’s So Much to Optimize for These Days

by Derek Gordon on Aug 16, 2011 • Comments Closed
Not long ago, talk of optimizing a website centered exclusively on search.  A principal concern was making sure a new (or renovated) site ranked well in search results.  No longer. Companies these days hold lengthy discussions about optimization. Oddly, search is often the last subject to come up, at least in my recent experience. Instead...
Physician, Heal Thyself -- Or, Start Marketing Your Own Content
Content

Physician, Heal Thyself — Or, Start Marketing Your Own Content

by Andrew Nelson on Jul 25, 2011 • Comments Closed
As I wind down this long content marketing series, I thought it would be a good idea to chide the many marketers out there doing everything right in their content marketing strategy, except for one key thing: They’re not marketing their own content. And that’s kind of silly. I get it: they’re focused on driving...

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