Content Marketing vs Low Marketer Confidence
If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? – We’re pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom’s ideas on how marketers can regain confidence in – and prove the value of – their content marketing efforts. After two economic...
Understanding Content and How it Drives Site Traffic
CONTENT STRATEGY SERIES | POST TWO – When companies first began publishing Web sites, it was to provide online versions of slick brochures and contact information. As search engines and the desire to optimize for their crawlers became more prevalent, search marketing disciplines were born. And when it became clear that in addition to e-commerce,...
Content Strategy Matters
Part One of a New Content Strategy Series – Much has been written about search engine optimization and how it is publishers and marketers can leverage what is known (and unknown) about the underlying algorithms at work within Google, Bing and Yahoo search to get at better ranks in results pages. As much has been...