Photography Key to Good Content Marketing
A picture is worth a thousand words. Which is great when you’ve got lots of space to fill and don’t have the resources to fill it with a thousand actual words. But what sort of photos work best in the context of a marketing strategy? Also, how can photos help with SEO? And how and...
Adding Podcasts to Your Content Marketing Mix
Of all the elements of a good content marketing strategy, audio – or podcasts – is the one least embraced by marketers. There’s a lot of good reasons for this: podcasts are not as widely consumed as video, blog posts, photos or games; and, producing a podcast isn’t as easy as many of the other...
Social Media Content Marketing through a Kindergartner’s Lens
Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called “All I Really Needed to Know I Learned in Kindergarten”, he outlined the basic lessons every kid learns in the first year of primary school and how those apply to our everyday lives as...