Google’s (Likely Unintended) Ultimatum on +1 for Publishers
I love a good story of mystery and intrigue, especially when it involves something as mundane as search engine optimization (SEO). This story involves a reporter from Forbes, a Google sales guy, and the case of a missing news report. Late last week, Forbes reporter Kashmir Hill wrote about a meeting she was pulled into...
Measuring the ROI on Content Marketing Strategies
Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those from a PPC or retargeting campaign. Still, measurement is important and definitely worth doing. Moreover, the SEO that content marketing...
There’s So Much to Optimize for These Days
Not long ago, talk of optimizing a website centered exclusively on search. A principal concern was making sure a new (or renovated) site ranked well in search results. No longer. Companies these days hold lengthy discussions about optimization. Oddly, search is often the last subject to come up, at least in my recent experience. Instead...