Producing Good Video as Part of Content Strategy
One of the least understood but most effective forms of marketing content these days is the mighty video. More and more, there is evidence that people engage with brands more completely thanks to video, which can lead to better sharing metrics, improved conversion rates and increased demand generation. The problem for most marketers is video...
Tapping Into or Creating Movements as a Content Strategy
It would be easy to argue that we are in the era of movements. The rise of the Web has made it easier than ever for people of like minds and passions to organize themselves and work together toward a greater good. Movement marketing comes out of a desire by brands to join something that...
Content Marketing and the Big Tease
Publishers from Huffington Post and Drudge Report to The New York Times and Wall Street Journal are all very good at the tease. Moreover, as they’ve gotten savvier around SEO over the last ten years, they’ve gotten increasingly good at leveraging rising and falling memes, as well as keywords, in their arsenal of teases. So,...