Physician, Heal Thyself — Or, Start Marketing Your Own Content
As I wind down this long content marketing series, I thought it would be a good idea to chide the many marketers out there doing everything right in their content marketing strategy, except for one key thing: They’re not marketing their own content. And that’s kind of silly. I get it: they’re focused on driving...
Measuring The Effectiveness Of Content Marketing and SEO
Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact or ROI on a content marketing strategy can be difficult and, while there are a number of really good ways to get at measurement, you’ll never get to measures like those...
Distribution is Key to SEO, Content Marketing Strategy
If a tree falls in the forest… Too often, marketers do an amazing job of creating a destination with rich, constantly-updating content that keeps in mind the interests and perspectives of the audience they seek to engage, only to discover no one is showing up. They build their keyword list, and use keywords in headlines...